Search engines dislike too much keyword repetition, known as keyword stuffing, and may 'un-index' your article, making it hard to find online 4.
Let keywords flow naturally and in a contextual way. If you're unsure, check the words used in your field's major papers Use keywords consistent with your field. Remember that keywords are important for A&I services as well as SEO Find specific keywords on Google Trends and Google Adwords keyword tools. Headings tip off search engines to the structure and content of your article Incorporate keywords in your headings too. Keywords may be keyword phrases rather than just single words Include keywords in your title (1-2), abstract (2-3), and keyword fields (5-7). See below for an example of a well-optimized abstract. Only the first two sentences normally display in search engine resultsĭon't forget the purpose of your abstract is to express the key points of your research, clearly, and concisely Place essential findings and keywords in the first two sentences of your abstract. Place your keywords within the first 65 characters of your titleĬonsider moving a phrase from your title to the first or second sentence of your abstract 2. Include 1-2 keywords related to your topic. 5 tips for increasing your article's search engine discoverability The Wiley NetworkĬheck out our blog for more information on this and other topics. 
You can also play a crucial role in optimizing the search results for your article – helping people to find, read, and cite your work. Wiley does everything possible to ensure that all research content is visible and high ranking in the search results of Google and other engines. More than 50% of traffic to Wiley Online Library comes directly from Google, Google Scholar, and other search engines.
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